SEO, or Search Engine Optimization, is a crucial digital marketing strategy aimed at improving a website's visibility in search engine results. By optimizing content, structure, and technical aspects of a site, SEO helps drive organic traffic and enhances user experience. Mastering SEO involves understanding keyword research, on-page and off-page optimization, and staying updated with search engine algorithms, enabling businesses to rank higher and reach their target audience effectively.
JSON-LD is a critical piece of the SEO puzzle, especially when you want to enrich your search results with valuable information such as the opening hours of your hair salon, the menu items of your restaurant, or the venue details of your event. In short: you need this to stand out in search results.
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